Welcome back to the final episode of the YouTube Marketing Mini-Series! Today you’ll discover how you can grow your YouTube channel and simple strategies to drive more visitors to your videos by ranking them on Google. Once you are ranked on Google, you’ll gain even more exposure to your YouTube videos.
In This Channel Authority Builder Review, You’ll Discover:
Frequency of publishing and basic SEO best practices are also important factors.
The goal is to get your videos to show up in the newer ‘browse feature’ not just suggestive videos and not just YouTube search… When you cross that threshold your channel will absolutely explode.
Check out this keynote speech from Derral Eves That talks about the state of the YouTube algorithm in 2017: How To Grow on Youtube Fast - Decoding The New YouTube Algorithm 2017
Building a channel with high authority is a great way to both improve the ranking of your videos and protect your channel at the same time.
Two major factors that affect your channel authority are:
So here are a couple of tips on how to increase the number of subscribers to your channel…
How To Get More YouTube SubscribersPosting useful, engaging content that’s relevant to your target audience is the #1 most important factor in getting people to subscribe.
Still, even with the best videos in the world, it always helps to give people a nudge in the right direction…basically just ask them to subscribe:
You can choose when, where and how long this image will appear in your videos and anyone clicking it will automatically become a subscriber (watch the video above for a walk-through).
You can also add a clickable annotation – a Note or a Speech Bubble – and set it to point to your subscribe page setting the Link to the “Subscribe” option and putting your channel ID code into the box as shown in the video above.
Another way to do it, which definitely looks cooler, is if you add your own Subscribe button image to your video with whatever video editing software you’re using, and then use the Highlight annotation.
Just position it over your Subscribe button and, again, point it to your subscribe page.
Just remember – making it as easy as possible for people to subscribe makes a BIG difference…
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Just in case you haven’t seen the other episodes, click the tabs below to get started. I do recommend you watch them in order to avoid any confusion. Enjoy!
How To Grow Your YouTube Channel By Building Your Channel’s Authority And Driving More Traffic
A great and easy way to build your channel’s authority and drive more traffic is through YouTube commenting. The idea behind this is to leave quality and relevant comments on other people’s videos that are related to your niche. We don’t want to be viewed as spammy, so make sure your comments are relevant!
This Instacontent Generator Review gives you the opportunity to express your expertise or personal opinion on a certain topic. I would definitely recommend you watch the actual video you want to leave a comment for and then browse through some of the existing comments by other users. If someone posted a question or appears to have misunderstood the content in the video, it is your time to shine!
In doing this you’ll be building your authority and when a user clicks on your YouTube display name, it will lead them straight to your channel. No doubt, this will also allow you to build a massive tribe of loyal fans and subscribers.
I don’t recommend you actually leave a link to your channel or YouTube videos in your comment (unless it is highly, HIGHLY relevant), because it can come across as spammy.
On top of that, if your comment looks fishy, the author of the video can decline your comment. So remember, if you are going to leave any sort of feedback, it needs to be constructive!
Gain more exposure to your YouTube videos by sharing them on social media platforms.
Another way you can go about driving more traffic to your YouTube video is by sharing it on social platforms. You can also share your video on Q&A sites or forums by embedding your videos in a post. Just remember, wherever you choose to post it, it needs to be relevant!
Why Is It So Important To Have A Strong Call To Action?
As you get more views to your videos, they’ll automatically climb up the ranks. That’s because to rank your videos YouTube takes into account user retention and user engagement stats of your videos. You can view this information from your YouTube Analytics section inside your account.
Make sure you include some Call To Actions in your video to increase user retention and engagement.
That’s why it’s so important to have a strong call to action in order to increase user retention and engagement. Throughout your video, make sure you direct your viewers on exactly what you want them to do.
Ask them to like/share/subscribe to your channel, if they want to be up to date with your latest video. Ask them to leave a comment if they have constructive feedback for you or if they ant to share their personal thoughts on a certain topic.
Also, if you have a link in your description box, make sure you tell them to click it. Another way to sneak in a call to action is to include annotations in your video. Finally, you can also use YouTube Cards to get your viewers to check out your other related videos within your channel.
How To Rank Your YouTube Video On Google
The beauty of ranking YouTube videos on Google is that YouTube is an authority site with a high domain authority. This means that Google will see pages from YouTube as trustworthy and hence ranking any YouTube video will be slightly easier than ranking a completely new blog.
So all you need to do is to increase your page authority by sending high quality related back links to your videos. This way you’ll increase visibility to your video.
If you would like more resources, I highly recommend you check out the Creator Academy. Here you can literally find training on every aspect of YouTube marketing including how to captivate your audience with your camera and lighting, and also how to measure your success on YouTube.
That’s the end of this YouTube Marketing Mini Series. By now you should have enough knowledge to go out there and set up your own channel, create videos, optimize your videos to rank on both YouTube and Google and also to grow your YouTube channel.