In the digital world of imagery, there are two main file formats that dominate. These are bitmap images and vector graphics, both of which have their positives, and equally have their negatives. So choosing which one to use should be a breeze right? Well, not exactly, but in this article we will discover the benefits of both, and which is the preferred file type.
In short, bitmap images are made up of pixels of different colours. Vector graphics are made up of objects. But here is a little more detail about PixelModo Review…
What are bitmap images?
In general, any image that you take from a digital source is automatically saved as a bitmap file. So when you take a photograph using a digital camera, or scan an image from a paper source, you are creating a bitmap image.
These bitmap images are made-up of a matrix of individual dots, also known as pixels, which all have their own colour. Here is an example of a bitmap image:
To the left of the image you’ll see the top of the apple zoomed right in, revealing rows of small squares, all with a different colour – these are the pixels. Our eyes aren’t actually capable of seeing individual pixels, so we just see them as a complete image, in smooth gradations.
Due to the sheer amount of pixels that your computer has to store for each image, the file size of the bitmap image is often quite big. As an example, a CMYK A4-size picture that is optimised for medium quality printing (150 lpi), takes up 40 MB, which is relatively large just for one file.
You can compress the files, and you can also make some size adjustments to them to reduce the file size, however this can be detrimental to the image and it may lose its quality, especially the sharpness. The same goes when enlarging bitmap images, as they can look unnatural and blocky, which is something you should really avoid.
What are vector graphics?
Vector graphics are created in graphics packages like DrawPlus, PhotoShop and Illustrator. They consist of shapes called objects, and each object can be editing separately, by changing the shape, size, position and adding colour.
They are created with lines, all joined together with a collection of points. The most common way to draw vector graphics within these design programs is using Bezier curves, as they tend to be the easiest and quickest way to get the perfect design.
Vector graphics have the advantage of taking up a lot less space on your computer, as the file size is usually quite small, even if the graphic itself is very large. They can also be scaled, without losing any quality, which is a huge advantage for people making company logos, maps or other objects that need to be resized frequently.
Which should I use then?
There are a few things you should ask yourself before making the decision to use either bitmap, or vector graphics. Does the image need to be resized or drawn in scale? Do you want the image to look real, and are you worried about file size?
From our perspective, using vector graphics is the right choice. Not only do they take up less room on your computer, but they can also be resized without any image disruptions, and can also be customised exactly how you want. They’re more flexible, more diverse and have more options than a bitmap image.
There are two types of images. One is Raster graphics and another is vector graphics. Raster is pixel based and vector is object based. In other words, it is a based on mathematical formulas. If we consider the Vector Graphics Monster Review
Advantages of vector images:
• The important point of vector graphics is the power of scalability. If we try to enlarge the pixel based image, it only enlarge the size of the squares making up the image area and pixel based image will be jagged. If we consider the vector image, it will remain in its best quality.
• Data can be represented in original resolution without generalization.
• Graphical outputs of the images are more pleasing than the created as raster image.
• In some data like hard copy maps, no data conversion is needed.
• Every lines in a vector graphics represents different and distinct object so each object can be edited as many times. For example, if we take art file with a circle in back ground. It can be opened any time even days later and change circle to a square. It will be at their best quality.
• Another very important reason of using vector graphics rather than raster is their size. Vector objects are much smaller than raster image format. If we have full size image to update, the vector file might only take few kilobytes of space on your system, where the same image in medium resolution bitmap format might not place on CD ROM.
Disadvantages of vector images:
• The drawing image containing trapping information can only be scaled up to 20% larger or smaller.
• Thin lines in vector images may disappear if we reduce the size too much.
• The very important disadvantage of vector image is time consuming and also specific talent must be needed to create it.
• Photographs cannot be taken as vector images. It must be drawn by the artist, and must be editing in software like adobe illustrator.
• The vector images are not as cost effective as raster images.
• The location of each vector, need to be stored separately.
• Algorithms for manipulative and analysis functions are complex and may be processing intensive and it limits the functionality for larger data sets.
• Spatial analysis and filtering within polygon is not possible.
I'm looking for a little advice, hopefully somebody can offer me some.
I currently work in Marketing/Graphic Design.I do not have a degree in Graphic Design, but a degree in Advertising (which was very design heavy) so I came out of university with good design skills. In my current job, I do very basic things such as mail shots, website graphics, leaflets, brochures etc. where the use of stock photography and imagery is fine a) because of time-constraints and b) because we obviously do not sell anything.
I would love to start designing things like invites, announcements and wedding stationery. As many of my friends and colleagues compliment me on my eye for design, good use of space and images etc when I design for them. Of course, when I design for myself or friends, I use whatever comes to hand. Sometimes I incorporate free vector packs (of things like intricate swirls/flowers or silhouettes of birthday cakes or some baby vectors to enhance a baby shower card) and sometimes I even buy some off places like shutterstock. A friend wanted a birthday card for his girlfriend which had a typewriter on (as she is a writer) and i made a lovely card using a drawing of a vintage typewriter as the focus with good use of typography.
Without using these resources, I am afraid that my skills are very limited. I am very good with colour, layout and typography. And very good with coming up with wording and beautiful unique ideas. But I cannot draw to save my life, and I definitely cannot make vectors of my own (at least not brilliant ones - i do have some limited knowledge of using illustrator)
My question is, am I unsuited to selling my designs online as I rely too much on stock images to help pull designs together? I absolutely love doing it, but if I took out graphics that I didn't design myself, I fear I would only be able to take advantage of typography and colour. Do I absolutely need to learn to draw? Would I be better off learning these skills before even trying to design invitations to sell? Or is some use of stock graphics okay? I am not entirely sure what is acceptable in the industry. Sometimes I see shops on Etsy selling cards with what looks like stock graphics/vectors and wonder if they are the original artists or not.
Thanks for any help/advice you might have. Very curious to hear your answers.
· Most stock sites have specific restrictions on image usage where the image is the primary selling factor. Do not judge what you can legally do or not do upon what you see others doing (such as Etsy). Read the license agreements for the images you are using. Some may permit the use, some may not. –
A standout amongst the most prominent inquiries that we keep on receiving having assembled a VR stage for brands and publishers — "How do I make intelligent 360° video?", "Do I require unique programming or cameras to make 360° video intuitive?", or "Will this work outside YouTube or Facebook?"
Clearly in the event that you have played around with YouTube and Facebook's maker apparatuses, you will soon discover that YouTube and Facebook's standard 360° video playback does not bolster intuitiveness inside the substance. As such, clients can watch the video, yet they can't choose or cooperate with the protest inside it. Similar remains constant for 360° photograph; Facebook's 360° photograph player doe not bolster intuitiveness, and YouTube does not bolster 360° photograph. In addition, the 360° experience facilitated on Facebook and YouTube doesn't completely deal with portable web.
While YouTube and Facebook's concentration has been around consistent video playback, OmniVirt has manufactured its stage particularly for 360°/VR creation. Since intuitiveness has been one of the best needs asked for by our group, we have constructed hotspots and intelligence highlights since our first form.
Some key highlights include:
• Easy-to-create — Interactivity can be added to any 360° video and photograph with no coding. Basically intuitive hotspots into the experience and connection to standard video, pictures, or other substance on OmniVirt.
• Host and embed — Deliver the experience on your sites or portable application (iOS and Android) with a completely responsive insert that fits into your application.
• Supports VR mode — Hotspots can be looked through in VR mode which can be seen by Google Cardboard or other VR headsets.
• Supports a wide scope of formats — including 360° video, Stereo 360° video, 180° 3D, Panorama and 360° photograph.
Tutorial — Step-by-Step
Also, beginning is super simple. Give me a chance to walk you through Storyxy Review.
1. Sign up and transfer your substance at www.omnivirt.com. We bolster hotspot intelligence in both our Ad Campaign or VR Player items.
1. After your substance is transferred effectively, 'Alter' your substance and select "Hotspots" tab. See guidelines beneath:
1. Publish substance and set it live.
What's more, your substance is prepared to go. Truly simple, isn't that so? The following inquiry for you is by what means will you disperse this experience? There are numerous approaches to disseminate your intuitive experience. That is the thing that OmniVirt is great at it. We give out-of-the-case dispersion arrangements through numerous channels including Web Links, Website Embeds, Mobile Apps (iOS and Android SDK), Display Ads, Video Ads, and Social Network appropriation.
Also, once your 360 intelligent video/VR is experience your next inquiry will probably be about information. Are clients drawn in with your story? Are they associating with the hotspots that you have made. By and by, we have you secured Resell Titan Review here.
Just visit the "insights" page in your record and perceive how individuals are really encountering your intuitive story. Notwithstanding standard measurements (impressions, sees, clicks, time-spent) on the 360° video, our investigation stage will likewise give you information and insights on how every hotspot is performing.
OmniVirt additionally gives propelled usefulness inside our hotspots stage for those clients that need greater adaptability and outline past our layouts. Usefulness in our propelled choices incorporates, yet isn't constrained to:
• Custom hotspots — Ability to shroud our standard hotspot plan and overlay your own outline utilizing CSS.
• Custom introduction card — Design introduction cards to whatever plan works for your innovative utilizing HTML and CSS.
On the off chance that you are keen on this level of customization, please reach us (firstname.lastname@example.org) and we can assist give eLasso Review documentation to you.
Contextual investigations and Example
We should demonstrate to you how this springs up in some genuine cases from genuine clients. All that I depicted above will enable you to assemble the experience you see underneath.
• Clorox — For the dispatch of their new Fresh Step coordination with Febreze, Clorox looked to OmniVirt intuitive 360° stage to make a diversion where clients expected to discover shrouded felines in a room. Clients were urged to discover every one of the felines as fast as could be allowed and afterward share their score crosswise over online networking.
• Cathay Pacific — For this battle, the Hong Kong based aircraft organization looked to OmniVirt's intuitive hotspot stage to convey its 360° Video crusade to the following level. Directed at imminent voyagers crosswise over driving travel distributers the crusade conveyed scale and commitment through the intelligent story.
• Flemings Steak House — In this battle, the top of the line steakhouse from Bloomin Brands needed to convey its group of onlookers to Wine Country and experience the history and culture of the wines that are combined with their regular menu. Utilizing wonderful close-up photography and 2D recordings, the 360° photographs were made intelligent
• Home Depot — In a first-to-showcase encounter, Home Depot utilized OmniVirt's intelligent 360° stage to dispatch these encounters on Pinterest. Registration the video beneath to see it in real life:
What 360/VR/AR/Interactive story would you like to tell?
Regardless of whether it a 360 degree video, a virtual reality encounter, expanded reality visits or just intuitive substance, they are all on the ascent. In only a couple of years these new video content arrangements have altered the correspondences and promoting world.
These immersive visual ideas are a fantastically intense apparatus to draw in with individuals. Disregard the aloof onlooker, with these substance you change your gathering of people in dynamic members who live, understanding and describe your story.
On the off chance that you've are now thoroughly considered a total 360 degree video idea or on the off chance that you are simply toying with the plan to accomplish something else, 87seconds is here to help. The most recent years we have been widely putting resources into 360º video creation and administrations. Together with our innovative with can concoct video ideas that will knock your socks off.
Catching, utilizing various cameras with covering fields of view. Sewing, transforms the individual recordings into a solitary, high determination, consistent all encompassing video. Playing, appreciate a completely intelligent video. Ideal for any occasion.
With a pixel culminate 360 modellisation you can demonstrate each part of your item. Regardless of whether it's a model or a development, pivot your model and grandstand outwardly everything it can do. This Hexo+ display made with sketchfab is the ideal illustration.
Give your group of onlookers a chance to communicate with your video. By enabling watchers to lean forward and draw in with video content, they can promptly get to the data that suits them best. The time that viewing a video was a restricted road is a distant memory! Connect with your group of onlookers now.
Give your group of onlookers a chance to pick where the story runs with an intelligent video. The time that your video crowd are simply onlookers is finished! Enact your gathering of people, empower connection so they turn into a piece of the video.
The ideal marriage between an energized infographic and web improvement. As opposed to static numbers and data, display your infographic in an intelligent way. Draw in your gathering of people either by hoover, parchment or snap and make them actually find what the information intends to them.
Enlarged reality goes past other visual substance groups! Add an additional measurement to your substance with increased reality, regardless of whether it is including other graphical, or visual components in overlay or make a radical new story around a building. Enlarged reality content makes dazzling encounters that will live on in individuals' psyches.
The ideal case of video origin is enlarged reality. The superposition of moving pictures over a video upgrading is the center of AR.
With a video mapping you can influence structures to wake up. Solid structures are utilized a canvas to extend a visual story on, much the same as the case over that was made in co-creation with our movement planner Yann Favre.
What a ride! From the earliest starting point until the finish of the undertaking, the 87teams astonished me with what is conceivable as far as 360º recordings. They basically went the distance and that foaming vitality is simply present all through the entire video. – Gilles Mosar
Convey the experience to your gathering of people
Regardless of whether it is on YouTube, Facebook or Sketchfab, with hand crafted VR cardboards you won't just give a substantial suggestion to your watchers, however you can likewise transport them towards new measurements. Give your group of onlookers an immersive ordeal that will have an enduring impression.
One social media marketing strategy that has grown in popularity is the use of fictional brand mascots to personify brands. But are brand mascots effective tools on social media, and should your brand have one? Studies show that brand mascots do resonate with customers, inspiring them to engage in conversation and share content. Mascots such as Flo from Progressive, the GEICO Gecko, and Tony the Tiger have brought significant social media success to their parent brands. By taking time to develop a mascot that truly personifies your brand, you too can cultivate a social media presence that reaches your core audience.
How Effective Are Brand Mascots?
First and foremost, how effective are brand mascots on social media? According to one study, they’re more effective than celebrities. Synthesio monitored social media buzz generated by both celebrity spokespeople and brand mascots and found that brand mascots, on average, contributed to a much higher percentage of that brand’s buzz on social media. While most celebrity endorsers only contributed to 3.19% or less of a brand’s buzz (with the exception of GoDaddy’s Danica Patrick), mascot endorsers ranked much higher. The Pillsbury Doughboy contributed to 22.14% of their brand buzz, the Aflac Duck scored 11.82%, Flo from Progressive captured 6.85%, and the GEICO Gecko generated 6.15%.
In addition to creating more buzz, brand mascots contribute to higher rates of Facebook shares. Another study found that for most brands, using a brand mascot boosts shareability significantly when compared to non-character visual content. For example, the Charmin Bears contributed to 585% more shares, Tony the Tiger led to 279% more shares, the Keebler Elves led to 203% more shares, and Mr. Clean led to 182% more shares. In the study, only two brands were associated with negative shareability: Travelocity’s Roaming Gnome and the Jolly Green Giant. Photos of delectable food and exotic travel destinations performed better than mascots for Character-e Review
Why Do Brand Mascots Work?
The studies above show that brand mascots are effective tools for social media engagement, but why do they resonate so well with consumers? First, consumers prefer to interact on social media with a cute, entertaining character rather than a nameless, faceless PR person or corporate executive. While characters encourage casual conversation, executives simply do not.
Brand mascots are also successful on social media because they create a softer way to sell your products. While blatant self-promotion is typically a turn off on, consumers don’t react in the same way when this self-promotion comes from a mascot. Mascots provide a more effective voice through which to promote your brand while engaging customers, rather than doing one or the other.
Lessons From 14 Mascots On Social Media
How are brands using mascots on social media? Here are 14 examples to learn from.
Flo from Progressive
According to a SimplyMeasured study on brand mascots, Flo from Progressive is the top brand mascot on Facebook. Not only does she have over 4 million fans, but she also offers the best content based on the popularity of her posts (measured in terms of comments, likes, and shares). Flo averages a stellar 2,655 likes per post. Why do consumers love Flo? She’s perky, friendly, and makes insurance fun.
The GEICO Gecko
Another beloved brand mascot is, of course, the GEICO Gecko. According to the same study above, the GEICO Gecko is the most widely discussed mascot online. Fans love this little guy because they can relate to him – his social media presence comes off as completely authentic, despite the fact that he’s a lizard with a Twitter account.
Captain Morgan reaches his audience with drink recipes, partying tips, and other booze-related content. SimpleMeasured’s study finds that this mascot is a top engager on Facebook – while he doesn’t have as many fans as Flo, he ranks more highly in terms of engagement with the fans that he does have.
The beloved mascot of Planters, Dentist Authority Review is an example of a mascot with staying power – according to his Facebook page, he’s been around since 1916, and he’s still going strong with close to 700,000 likes. Mr. Peanut succeeds on social media because he’s a character with a complete personality. His bio contains silly, random facts – apparently Mr. Peanut is an excellent racquetball player who enjoys squirrel pranking and reading nature essays to beautiful women.
The Aflac Duck
The Aflac Duck stands out on Facebook as one of the most active mascots, sharing a wide range of content and actively communicating with his audience. An example of a brand mascot who transitioned from TV to social media, the Aflac Duck has gained over 450,000 likes and posts about everything from golf to fashion week.
Mr. Clean is another mascot who has only gotten better with age. While he was introduced in 1957, Mr. Clean now runs a very successful Twitter account, posting hilarious quips about cleaning up as well as fun photos of himself at the Oscars, Olympics, and more.
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The Energizer Bunny
Who doesn’t want to follow an adorable bunny on Twitter? The Energizer Bunny engages its audience with photos, inspirational quotes, and of course, promotional content for Energizer contests and sales.
The M&Ms Characters
Combined, the M&Ms characters have amassed over 10 million fans on Facebook. The female M&Ms, Ms. Brown and Ms. Green, stand out with posts that are full of attitude. Ms. Green boasts 54,000 followers on Twitter, while Ms. Brown has her own station on Pandora.
Cap’n Crunch shows how a brand mascot can take on multiple social media channels. Not only does Cap’n Crunch have a Facebook and Twitter, but he also hosts “The Cap’n Crunch Show” on YouTube, with new episodes every other week.
The StubHub Ticket Oak Tree
Unfortunately, the StubHub Ticket Oak Tree is an example of a brand mascot gone wrong. A new character on the scene, the Ticket Oak Tree was poorly received by many Twitter users. One user tweeted, “I’m utterly creeped out by the stub hub Ticket Oak Tree #terrifying.”
The Jolly Green Giant
While the study discussed above on brand mascots and shareability found that images of delicious food performed better than the Jolly Green Giant on Facebook, the Jolly Green Giant still succeeds as a historic brand mascot. He promotes Green Giant by tweeting about the benefits of frozen vegetables and retweeting photos of customers using their products.
Travelocity’s Roaming Gnome
Travelocity’s Roaming Gnome is another mascot who scored low in terms of Facebook shares, but has still created quite the Twitter following. He has over 44,000 followers and posts clever tweets, photos of himself on vacation, and contests to win free trips.
Tony the Tiger
A classic brand mascot, Tony the Tiger promotes brand buzz and Facebook shares, according to the studies cited above. He tweets about everything from his love for Frosted Flakes to traffic in L.A. and engages with fans through retweets and replies.
While Allstate’s Mayhem is not quite as popular as Progressive’s Flo, he still has 58,000 followers on Twitter and makes insurance much more interesting. Unlike Flo, Mayhem takes on a much more negative persona – rather than being a brand mascot, he’s more like a brand villain, which seems to work in Allstate’s favor.
Tips for Developing Your Brand Mascot
Are you considering a mascot to represent your brand on social media? Follow these tips to create the personified version of your brand.
Read more at https://www.business2community.com/branding/personifying-brand-use-brand-mascots-social-media-0842423
As an increasing number of international NGOs are employing infographics, graphs and interactive maps to talk about success and spotlight disaster, how do organisations with less resources create high quality visualisations and never have to pay to outsource them?
We've come up with a CrazyKala 2.0 Review for visualising development data.
Organising your computer data
The very first thing you must do is have an obvious idea of the info you want to visualise. Are you currently trying to point out a specific disparity between money spentin one place and another? Will you be trying showing a level of activity happening in a single location?
Let's think about I'm owning a campaign contacting for better sanitation worldwide. To get my meaning across, I wish to highlight just how many countries still have poor usage of clean toilets and and exactly how little gain access to has modified in over ten years because the MDGs were arranged. For the purpose of this tutorial, I'm going to be by using a dataset from the entire world Bank on usage of improved upon sanitation facilities across the world.
While I've data for over a decade, I simply want the information for 2000 and 2012, so the essential thing I have to do is remove any unimportant columns and rows (tip: save another copy of the initial first).
What my spreadsheet of data first appeared as if after i downloaded it. Picture: Rachel Banning-Lover
I've now removed the united states code column and everything the years, except 2000 and 2012. I also removed all non-African countries. Photo: Rachel Banning-Lover
Once you have cleaned-up your computer data, you're prepared to visualise it. In cases like this before I visualised my CPA $100/Day Formulation 2.0 Review I also added a 4th column - the ratio difference between your 2000 and 2012 numbers.
Developing a chart
Showing your computer data in a graph is the quickest and simplest way to visualise information. Datawrapper, Infogr.am and PiktoChart are user-friendly sites for building smooth, easy-to-customise charts that may be easily embedded online and are attentive to all display screen sizes.
Datawrapper could very well be the most user-friendly and it's really free. A drawback of building graphs though is that they are not great at exhibiting large levels of information, so I'm just heading to show the most-improved 10 countries between 2000-2012. Here is a quick walkthrough of how I made the graph:
1. Create a merchant account, then select new chart.
2. Backup and paste your computer data into the package.
3. Check and express your computer data - you can select individual skin cells or columns to revise. Note the way i added % to the volumes and round the amounts to 0 decimal places by enhancing a column.
4. Now comes the fun tad - deciding on a chart design template. I proceeded to go with a straightforward column graph with interactive tabs, but there are always a selection of options to pick from.
5. The final step is to refine your graph. You can transform the colors of the pubs, add a name, a explanation, change the framework size of your graph etc.
Developing a map
To highlight a sizable amount of data for different countries, by using a map is an improved option. Here is a round-up of the greatest free tools for rookies.
Datawrapper now offers a choropleth map option that allows you to identify between your highest and least expensive value data by color gradient. You'd build it the same manner as a Datawrapper graph.
Benefits: The quickest option. It'll fast you when country brands don't correspond with country figures. When creating a map, whatever the software, you might have to return to your spreadsheet once or twice to tweak country labels. For the map below, I put to improve Democratic Republic of Congo to Congo - Kinshasa for this showing up. Another good thing about Datawrapper is the fact if you hover over various areas of the story, only the countries for the reason that colour can look.
Drawbacks: Map web templates are not designed for visualising places or specific countries.
Yahoo Fusion Tables
Pros: Free, and particularly possible for creating point maps.
Cons: Much less user-friendly as it first looks - for newcomers, the choropleth map options are somewhat dated, although intermediate users who discovered how to combine KML shapefiles with existing data desks, can create better maps. You can add map legends easily.
While CartoDB appears intimidating initially, it offers many of the advanced customisable features that include Zero Resistance Client Attraction System Review - definitely well worth a peek for intermediate mappers, or people who wish to incorporate maps and graphs onto one visualisation.
Pros: Simple to use and do basic-intermediate customisations; visualisations look smooth; can certainly build country chloropleth maps or point maps for data with an increase of specific locations; can truly add multiple tiers. Works on mobile.
Cons: You must pay if you are anticipating using the tool to generate more than 5 maps that are certain to get more than 10,000 views per month. Layers appear together with each other, alternatively than hand and hand. Maps are fantastic to see fullscreen, but I had fashioned to cover the legends and name package to best fit the framework size because of this page.
Developing a normal infographic
Infographics are typically static, a colourful site structure bursting with symbols and information. Info.gram and Piktochart are both tools well worth exploring for this function. Both are easy to use, with drag-and-drop features and offer the choice to replicate and paste data to produce charts. However, layouts on both are limited with a free of charge account.
This is a quick example using the sanitation dataset. https://goo.gl/LG4DdJ
- Mapping training - Google Fusion desks (novice/intermediate), CartoDB, Tableau.
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- Over 100 outstanding infographic tools and resources
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