Tips On How To Sell Online Courses
If you want to sell online courses that are ready to go and properly formatted for EverFunnels Review, you can skip the parts about creating and formatting them (though there are some useful tips there as well) and go to the marketing and selling sections of this article.
So let’s get to it.
If your budget is substantial you can hire one of the many excellent Instructional Designers out there to make the courses for you. However when starting out it might be more prudent and affordable to make the courses yourself.
If you are making them yourself, start by thinking of some of the great and memorable textbooks, classes, presentations, or eLearning courses you’ve come across in the past. Why do you remember them? They were presented in an accessible, attractive format that drew you in and carried you from one point to the next. You can do the same with your online courses by designing them with quality images and graphics, and using an appropriate format to convey the information.
Unless you are using one of the industry-standard authoring platforms, an easy way to achieve good formatting is by using PDF or PowerPoint. It’s possible to create quality courses using just these everyday tools.
With WP Secure Review, you can make files read-only or read-write with areas that learners can edit. This makes for a basic level of interactivity – they can take notes or answer quiz questions within the PDF.
PowerPoint can also work well if you are careful about keeping the layout consistent and accessible. PowerPoint now has a free plugin called Office Mix which enables direct export in SCORM format, which is recognized by most Learning Management Systems.
Which brings us to SCORM. Short for Shareable Content Object reference Model, SCORM is a set of standards created for web-based educational technology. You need to make your course content SCORM-compatible to make it work on all applicable Learning Management Systems. That way, your courses will have a greater reach and be useful to a wider audience. There’s more about SCORM here.
Offer Your Courses On The Right Platforms
With formats that conform to SCORM standards, there are a lot of choices for platforms to offer your courses on. One of the most widely used of these is Moodle, which is a free open-source Learning Management System (eLearning platform). Moodle has a large community of users, so getting help is easy, and it has a very robust set of learning tools to draw from when creating new courses, too.
If you want to add more functionality to your courses, you may want to consider Totara, which is another free eLearning platform that builds on Moodle’s core functions. It’s more for corporate learning environments, but has features that might become more appealing as your business grows:
Now for arguably the most important thing you need to sell online courses:
Click4CourseA relatively new addition to this list of online course platforms, Click4Course compares well with well-established platforms like Teachable and Thinkific and seems strong in its testing, survey, and certificate capabilities. It also offers the interesting feature of being able to configure whether a site is displayed for internal training – in which case a login screen is presented – or selling courses – in which case a catalog is presented. There’s a 30-day free trial (no credit card required) and the month fee is $65, if paid annually, for unlimited learners plus a 10% processing fee per course sold.
Digital ChalkDigital Chalk offers a variety of plans for getting courses online. Also worth noting is the fact that the platform does support the Shareable Content Object Reference Model, or SCORM, meaning you can create standards-compliant courses outside of the platform and import them. (Note: As far as I can tell, Digital Chalk and Educadium are the only platforms listed in this section that offer any off-the-shelf support for SCORM.) The company’s lowest price plan starts at $25 per month plus $8 per course.
EducadiumWith its CampusPay LMS services Educadium offers a way to add a simple e-commerce solution to its EasyCampus platform so that you can sell online courses. EasyCampus is, indeed, an easy platform on which to get up and running, but is nonetheless a relatively feature-rich LMS with a range of options for adding on features and services that fit your needs. Pricing for the platform starts at $99 per month and e-commerce fees range from 6.5% to 10% of sales, depending on which subscription package you choose.
LearnWorldsLearnWorlds positions itself as a “premium” option that provides for high interactivity, social learning tools to complement standard course content, and white labeling. The company also puts a lot of emphasis on its tools for building sales pages for courses – and these do indeed seem impressive. You can even test them out without signing up through a simulator that LearnWorlds provides. You can try it free for 30 days (no credit card required), then pricing starts at $24 per month, billed annually, but the company also charges $5 per sale. So, be sure to do the math – it could add to a good bit more than other platforms here. Still, looks like a very good option, deserving of the “premium” label.
Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO way.
Link building as part of your growth strategy
Links will help your pages to rank higher in Google search results, this SEnuke TNG Review explains why. That’s perfectly true. That, however, is not the only thing links do. Backlinks will also help in getting more (referral) traffic to your site via those links. When you determine your link building strategy you should keep in mind: the reason links were invented was to send you off to pages you might enjoy as well. Use link building as a strategy for the growth of your website audience and place links on sites that will actually generate traffic to your own site.
A good link, first and foremost, drives traffic to your site.
Step 1: get to know your audience
If you want your audience to grow, you need to find out how to expand your audience or how to find a new audience. You should therefore know two things: who is my audience right now and what does my ideal audience look like. At Yoast.com for example, we started out with an audience mainly consisting of (web) developers, but we aspired to reach an audience consisting of a more general group of WordPress users (whilst keeping our initial developers audience). We adapted our content to this new group of people, but in order to reach these ‘new’ audiences, links from other websites to our new (less nerdy) content were also important. You should do some research in order to
Step 2: make a list of websites that appeal to your desired audience
If you have a clear picture of your present and desired audience in mind, you can make a list of websites that could possibly help you in reaching your new audience. Find those websites that already appeal to your desired audience. Links from these websites could help you to reach your new audience.
Step 3: write amazing content
In order to get other websites to link to your content, your content simply has to be amazing. And more importantly, it should appeal to the audience you’re aspiring to make your readers or buyers. Make sure your pieces and articles are well structured and nicely written.
Step 4: match content to websites
If you have written an awesome blog post, you should dive into the list you made as part of your growth strategy (step 2). Choose sites from that list that could possibly link to the article you have written. If you have a long tail keyword approach (writing about Stock Image PLR Firesale 2.0 Review) the number of websites which will be fit to link to your blog post will be small. Make an effort to find those websites that really fit the specific topic of your blog post or article. These websites will probably be very willing to link, as your blog post really fits their content. More importantly, visitors that will come to your website following that link will really be interested in the topic of your article (making chances of conversion and recurring visits much higher).
Step 5: reach out
If you’ve really put an effort in both writing content as well as finding websites that fit the content of your article, you should contact the website you would like to link to your site. Tell them about the content or product and ask them to write about it and link to it. Most people will be happy to write about your product if this means they’ll receive it for free! You can use email, but in many cases Twitter or even a phone call is a great way to contact people as well. Make sure to reach out in a personal way, never send out automated emails.
Step 6: use social media!
If your content is original and well structured, you’ll be able to reach new audiences (and get links) by using social media as well. Make sure you tweet about your blog, perhaps send some tweets to specific persons of whom you think they may like your article. Facebook is also a great way to get exposure for your articles (maybe… even promote it a bit?). And as many people like, tweet and share your articles, you’re bound to receive some more links as well.
Conclusion: Facebook Ads Domination Review is a growth strategy
A successful link building strategy should always be aimed to bring a new, aspired audience to your website. A (welcome) side effect will then be a higher ranking in Google. As long as you consider link building as a way to reach out to other sites in order to get more visitors from that site, you’re doing it the ‘right’ way.
Why Google Hates Paid Links
Google hates paid links because it is an obvious way to generate heat signature, and ranking ability, a site might not deserve.
Identifying one or two hot sites, and purchasing links on hot pages within that site, is enough to ignite an “undeserving” site and entire network and send it to the top of the SERPs.
Google likes it natural, because that way, we do Google’s work for it and identify hot sites by linking to them. One thing is for sure, though.
If Google were confident they could via algorithmic calculation clearly identify paid links, the whole internet marketing industry would not have been talking about the war on paid links.
In this example we see a hot site linking to a cold site – instantly generating a heat source on this new site.
This is not natural in Google’s eyes. It’s not democratic in ‘that’ sense..
An Example Of A ‘Hot’ Site
Wikipedia is an example of a hot site. Everybody links to it.
It’s probably one of the hottest sites on the planet alongside Google, regarding link equity.
Wiki ranks for just about anything, and could be optimised further to rank for everything – (and not ONLY because it’s a REAL AUTHORITY – it’s an INFORMATION site! Many critics ask if this the real reason Google ranks Wikipedia at the top of a LOT of TRANSACTIONAL SERPs).
Of course, Wiki’s a natural phenomenon now.
It has links from cold sites and hot sites in both related and unrelated markets.
Features Of A Hot Site
Let’s assume your page is optimised, you need heat. The hotter a site, or rather page, the better the link for your site.
If a keyword is in the anchor text of the link, even better, but only if it is an EDITORIAL LINK, in 2018. Most ‘link builders’ build ‘brand’ links these days (links without important keywords in them).
The problem is, the easiest links to find out there are on pages with very cold, or at least very diluted heat signatures.
It’ll take a lot of these to get hot – and now – too many ‘cold’ links could be a sign of unnatural link activity – and they often leave a nasty footprint Google can easily identify!
Back To Table Of Contents
Basics of Link BuildingWhen you are not spamming the algorithm, and the Google web spam team is not on holiday, ranking in Google today is about patience, ACCESSIBILITY, RELEVANCE, CONTENT QUALITY, REPUTATION, USER EXPERIENCE and above all – TRUST – however Google works that last one out.
It is evident Google wants to reward UNIQUENESS – because that scales not.
I prefer focusing on improving those signals above, rather than just manipulating link popularity. A link building campaign devoid of any quality, or of any use (or ‘value add’) to anyone, is not the type of back link profile Google wants to reward with any long term consistency.
Google calls that spam, and will punish you for it if it detects an intent to deceive its algorithms. Not that that stops a good spammer of course. If you’re reading this, chances are you are not a good spammer, so I would keep it clean until you know what you are doing.
And maybe even then.
How to do high-quality link building that works:
Unless you think GooglePlus counts are the number one ranking factor, you’ll realise building high-quality links to your site is STILL the single most important thing you can be doing to improve the rank of an already relevant high-quality page (if you haven’t been doing anything shady in the past, that is. If you have, you need to concentrate on dissociating yourself first from unnatural links).
In competitive verticals – you can easily follow Bing/Yahoo clear linkbuilding guidelines to rank in Google, but forget to try and rank in Bing/Yahoo with this same technique because to do so, you need to use Google Webmaster Guidelines as a rulebook for success, and that will penalise you in Google, which no sensible person wants.
Bing and Yahoo recently encouraged you to outreach for relevant links to improve the rank of your website: Bing said:
“simply ask websites for them”
“Correspond with Webmasters of related sites and other providers of relevant content in order to increase the number of links to your site.”
Google has a different view. Google says:
“Any links intended to manipulate ….a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.
Two of the 3 major (UK) search engines (recently) encouraged you to ask websites for links to improve the ranking of your site, and the biggest, Google, tells you not to do it at all.
Bing’s SERPs (which power Yahoo searches) look pre-penguin and pre-EMD (Exact Match Domain Update) Google SERPs.
You can easily rank in Bing and tank in Google, these days.
Actionable Advice From Yahoo and Bing: Get links from related sites. Ask for links to increase the number of links to your site. (quotes)
Honesty From Google If we spot a linkbuilding footprint we will f*** you. (paraphrased)
Bing’s Position on Backlink Building Clarified
Here’s a post on link building and SEO for “smart webmasters” on the Bing search blog.
Bing’s position on link building is straightforward – we are less concerned about the link building techniques used than we are about the intentions behind the effort. That said, techniques used are often quite revealing of intent.
That ‘spam rank factor’ is interesting . I wonder if Google has a similar approach – it certainly feels like it..
Back To Table Of Contents
Building Links Is Easier When You Have Content Worth Linking ToGetting other sites to link to yours is easy when you have content worth linking to. It is that simple in some cases.
Your content should be original, but it doesn’t need to set the world on fire. The more content you add to your site, the more likely people will link to it, today or in the future.
I’m still getting links from stuff I wrote years ago. So the first thing you should be doing is adding high-quality content to your site.
I think How-To articles, or articles that discuss a common problem often discussed in forums, etc. – some call it evergreen, timeless, in-depth or flagship content – is best suited to link-bait (and visitors!).
High-quality In-depth content is always going to get linked to or shared on social, at some point if it’s presented slightly differently, and interesting.
Once you get enough links, and you feature in the top 3 results, you’ll find you start to pick up more and more natural links.
Where to start?
See that little FAQ on your site? That page needs to be improved. Each FAQ could be an individual page with a good page title, which meets its purpose, in a well-structured site.
Alternatively – you could turn a smaller FAQ into a long-form in-depth content piece focused on the topic at hand.
You are reading one of these expanded FAQ now.
You need to ask yourself what do people want to know about your products, or your industry – not just your business. And you need to add that content to your website.
Having content on your site makes it so much easier to pick up links. If you have no content, while you can still rank in Google via links alone, you’re limiting yourself in a way you might not recover from. Try not to add content to your website that’s not just about your boring company. Most folks are not interested.
Remember – Google wants to reward UNIQUENESS. It’s a pretty simple extrapolation to mean that translates into unique IN-DEPTH – or LONG FORM, INFORMATIVE PAGE COPY and guess what – that type of content picks up links when it DOES rank in Google.
Would you like to make a WordPress enrollment site? Because of its adaptability and convenience, WordPress has turned into the best decision for building a participation site. In this well ordered guide, we will demonstrate to you proper methodologies to make a WordPress participation site like a master (without the coding information).
What Do You Need to Start a WordPress Membership Website?
Not at all like 10 years prior, it's very simple to make a site nowadays. Out of the considerable number of stages and web designers, WordPress makes it the most straightforward for anybody to manufacture their own particular enrollment site and begin offering with almost no specialized aptitudes.
You'll require the WP Smart Tags Review to begin:
1. A space name. This will be your site's address (Example, wpbeginner.com).
2. A web facilitating account. This is the place your site documents are put away.
3. A enrollment addon (It will change over your consistent site into a participation stage).
You would setup be able to a completely practical participation site with WordPress in under 30 minutes, and we'll walk you through each progression of the procedure.
In this instructional exercise you will learn:
How to get an area name for nothing
How to pick the best web facilitating
How to get a free SSL declaration (required to acknowledge installments)
How to Install WordPress
How to pick a WordPress enrollment module
Setting up your enrollment site
Adding installment strategies
Adding enrollment levels
Creating individuals just substance
Creating estimating and join pages
Extending your enrollment site
Are you game? How about we begin.
Stage 1. Beginning Your WordPress Membership Site
To start with, you have to ensure that you are utilizing the privilege WordPress stage. Indeed there are two kinds of WordPress. We suggest utilizing the self-facilitated WordPress.org rendition since it gives you unlimited access to all highlights and instruments that you require (see the full examination of WordPress.com versus WordPress.org).
For a self facilitated WordPress site, you'll require a WordPress facilitating account, space name, and a SSL testament.
Normally, an area name costs around $14.99/year, web facilitating around $7.99/month, and SSL testament costs around $69.99/year.
In the event that you are simply beginning, at that point these startup expenses can include rapidly.
Gratefully, we have an approach to settle that.
Bluehost, an authority WordPress suggested facilitating supplier, has consented to offer our clients a free space name, free SSL testament, and a rebate on web facilitating.
Fundamentally, you can get the greater part of the above for $2.75 every month.
Note: At WPBeginner we put stock in full straightforwardness. In the event that you join with Bluehost utilizing our referral connect, at that point we will procure a little commission at no additional cost to you (actually, you will spare cash and get a free space + SSL testament). We would get this commission for suggesting pretty much any WordPress facilitating administration, however we just prescribe items that we utilize by and by and accept will enhance our perusers.
When you have agreed to accept facilitating, the following stage is to introduce WordPress. Take after the guidelines in Social Page Analyzer Review direct on the most proficient method to begin a WordPress blog, and you'll be up and running quickly.
Since you have introduced WordPress, you can proceed onward to setting up your WordPress participation site.
Stage 2. Picking a WordPress Membership Plugin
The best part about WordPress is that there are a lot of good modules accessible that you can use to fabricate your WordPress participation site. Notwithstanding, every last one of them has its own upsides and downsides. We have a full correlation of the best WordPress enrollment modules.
To pick the privilege WordPress participation module, first you have to choose what sort of enrollment site would you like to construct and what highlights will it require?
In the event that you simply need to permit client enlistment on your WordPress site, at that point you can utilize WPForms. It is a WordPress frame manufacturer module that enables you to effortlessly make client login and enlistment shapes. You can even enable clients to submit articles without getting to the WordPress administrator region.
Then again, in the event that you need to offer memberships, paid substance, or computerized downloads, at that point you'll require a more strong WordPress participation module, as MemberPress.
MemberPress accompanies propelled enrollment includes that enable you to acknowledge installments, make participation levels, limit get to in light of levels, and that's only the tip of the iceberg.
Offering on the web courses can be another conceivable situation. For this situation, you'll require LearnDash, an entire WordPress LMS module with all the learning administration highlights.
You can likewise coordinate LearnDash into MemberPress to make an intense site with online courses and also enrollment memberships.
That being stated, we should begin setting up ClickBank Cash Machines 2.0 Review.
Stage 3. Setting up Your WordPress Membership Website
We are picking MemberPress as our go-to module since it has every one of the highlights we said above, and it works flawlessly with outsider modules essential for the development of your business.
To begin with thing you have to do is introduce and initiate the MemberPress module. For more points of interest, see our well ordered guide on the most proficient method to introduce a WordPress module.
Upon actuation, you have to visit the MemberPress » Options page to arrange the module settings.
Stage 3. Include a Payment Method
The choices page is partitioned into various tabs. The principal thing you have to setup is an installment entryway since it enables you to acknowledge installments on your enrollment site.
You can do this by changing to the 'Installments' tab and after that choosing your installment door.
MemberPress underpins PayPal (Standard, Express, and Pro), Stripe, and Authorize.net out of the case. You have to choose the installment strategy you need to set up and give the required certifications.
You can likewise include various installment techniques by tapping on the add catch to include another installment strategy. We normally utilize two alternatives: Stripe for Visas and PayPal as an auxiliary choice since a few clients incline toward PayPal over giving out charge card subtle elements.
Keep in mind to tap on the 'Refresh Options' catch at the base of the page to spare your settings.
Stage 4. Making Membership Levels
The following stage is to make enrollment levels that your clients can buy. Every participation level can have diverse evaluating plans, livens, and get to. You can even have a free participation design.
To make a participation level, you have to go to MemberPress » Memberships page and tap on the 'Include New' catch at the best.
On the following page, enter a title for this specific participation design and after that give the arrangement subtle elements in the post editorial manager.
You should set the valuing and lapse for this arrangement under the enrollment terms area.
In the case above, we have made a yearly enrollment design.
From that point forward, you have to look down to the enrollment alternatives meta box underneath the post editorial manager. This is the place you can modify consents and enrollment alternatives for this specific arrangement.
When you are happy with the participation design, you can tap on the distribute catch to make it accessible.
Simply ahead and rehash this procedure to make the same number of participation designs that you require.
Stage 5. Confine Access for Membership Plans
The subsequent stage is to choose which substance would be accessible to various participation anticipates your site. MemberPress makes it simple to control get to utilizing 'Standards'.
You would setup be able to rules by going by the MemberPress » Rules page and tapping on the Add New catch at the best.
The run alter page enables you to choose distinctive conditions and partner them to an enrollment design.
For instance, you can choose all substance that matches a specific tag or classification to be accessible just to individuals with the silver membership design.
You can likewise make more particular tenets. For instance, a solitary post or page, tyke pages, or a particular URL.
Beneath the principles proofreader, you'll see the substance dribble and lapse choices.
Dribble content enables you to continuously discharge substance to clients as opposed to giving everything without end on the double. The termination choice makes the substance inaccessible after a characterized timeframe.
In the event that you don't know, at that point you should abandon them unchecked.
When you are fulfilled, simply ahead and tap on the 'Spare Rule' catch to spare your run settings.
Rehash the procedure to make more standards as required for your enrollment site.
Stage 6. Including Members Only Content
MemberPress makes it super simple to make individuals just substance utilizing Rules.
In the above illustration, we made a decide that limited all substance labeled as paid to be confined. Presently we should simply to make our paid substance and add the paid tag to it.
MemberPress likewise includes 'MemberPress Unauthorized Access' metabox underneath the post proofreader. This enables you to choose what logged out clients (non-individuals) will see when they achieve this substance.
You can utilize the worldwide default settings, or you can demonstrate passages, login frame, or a custom message.
When you have included individuals just substance, you can simply ahead and distribute it. As the page reloads, you will see a win message that this substance is secured.
Stage 7. Make a Pricing Page
This is the page your clients will see when they need to agree to accept a participation design. On this page, clients will have the capacity to choose an enrollment design and afterward move to the installment page.
Clients who attempt to get to the limited or paid regions of your site will likewise be diverted to this page.
You can arrange this by going to MemberPress » Groups page and tapping on the Add New catch at the best.
To start with, enter a title for the gathering design page. This will likewise be the title for the plans page that clients will see.
Next, go down to 'Gathering alternatives' metabox and add enrollments that you need to show on the page.
You can likewise choose a subject for the estimating table. MemberPress accompanies few instant layouts for that.
Once fulfilled, tap on the 'Distribute' catch to make your arrangement openly unmistakable.
To review your estimating page, tap on the 'View Group' interface after
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