Just lately, I was advising a potential client about their online advertising strategy.
? nternet site started listing the steps put into impact to build a profitable campaign, I realized it would be useful to share our methodology to people, so I've chosen to post AdBuddy Review here at the blog.
Stage 1. Identify Your Best Customer
The first step is to identify who you want to concentrate on. Who are your ideal customers, and how are you able to reach them online?
Question such questions as:
- What keywords are they looking?
- What websites are they visiting?
- What are their demographics and psychographics (interests and beliefs)?
- What are their hopes, desires, concerns?
Based on these questions, create a customer character (or "avatar") representing your ideal customer. If you are targeting multiple customer segments, then create multiple personas.
Suppose you'll be advertising to 1 person.
Step 2. Research The Competition
Next, research your competition to find techniques to success, while lessening risk of failure.
Find out, such as:
- What types of products are providing best, with what price points?
- What traffic resources are opponents serves to acquire customers?
- Are your competition using paid advertising? Of course, if so, what ad outlets?
- What keywords are they advertising on?
- What websites could they be buying advertisings on?
- What are your competitors' offering points?
- How are their marketing funnels structured?
Step three. Know Your Numbers
Prior to you create your advertising campaign, get started with the end in mind. What's while you make money for the campaign? What metrics will you use to judge the success of your initial test?
Questions to ask include:
- What's your target cost per sale?
- How much will traffic cost?
- What are reasonable conversion rates to expect?
Depending on these questions, you'll ready your ad campaign.
Step 4. Prepare Your Marketing campaign
Prior to you create the real ad campaign, you'll want for taking a close look at your offer.
Pertaining to example, let's say if you're planning to promote a product, and you learned that traffic is going to be more expensive than you expected. In that case, you'll probably want to evaluate a higher price point. And that means you'll probably want to build muscle your offer to substantiate the higher selling price.
Then, once you have finalized your offer, it's time to develop your advertising plan, including advertising and getting page copy.
(I realize I'm skipping over the process of Refresh-En Evaluate. Copy the most critical part of an advertisement campaign, but I avoid have time to provide an in-depth copywriting lessons without creating this a never-ending post... )
Stage 5. Initial Testing
The next phase is to do an initial test campaign. During this step, you're trying to physique out whether people will buy your product (or take whatever action you want them to take). Refer back in the metrics you specified by Stage 3.
Our favorite destination to test offers is Yahoo AdWords search advertising, if, perhaps there's search volume for your class of product. Yet if people aren't looking for what you're offering, that's OK -- you are going to test with display advertising, either on Google Screen Network, Facebook, or other ad outlets.
I recommend you give attention to testing one particular traffic source at a time.
How much money do you need to allocate to the test ad budget? The answer varies, but as a rule of thumb we like to get a few hundred clicks from each keyword or location before declaring it a loser. But even this is a pretty small sample.
In case your test bombs, go returning to enter table and either re-work your offer, your sales copy, or test new traffic. In the event that your test shows some signs of life, will leave your site and go to Step 6.
Step six. Optimization
Sometimes a plan is profitable right away of the gate. Although more often than not, you'll need to do continual testing to get to profitability.
To be able to reach earnings, you'll want to give attention to 2 things:
1) Bettering conversion rates by assessment your pricing, offer, sociable proof, guarantee, headlines, adding email follow up, and so forth
2) Increasing your average customer value by screening adding upsells and offering additional companies services to your new customers
The overall goal during the optimization phase is to improve your most important metric, your Earnings When they are clicked (EPC).
Stage 7. Scaling Up
For this stage, your marketing campaign is profitable. Congratulations!
Today it's time to grow and scale up.
One particular way to expand is to get all the traffic as you can from the initial source. In addition, you'll want to expand to other traffic sources, so you no longer become reliant on that 1 source.
By the way, you don't really move from VidSite Pro Review... instead, you'll want to be continually targeted on both Step a few and Step 7. Which because the higher you can increase your EPC, the more traffic you will be able to buy. When you double your EPC, you're often able to buy much more than double the traffic.