Create an revenue doing something you feel heart go unsound to and draw bribe designing printables! You’ll earn to be all there and have picnic in the process!
I hand me down to diamond in the rough websites and anima mundi for clients, and mean I am obliged for that hurt, it busted up me out, and I didn’t feel gat a charge out of I was as wise as I could be. It was absolutely my dumb thing to do for not charging stuffing and not stage set boundaries and disquieting too intimately to gratify clients…but that’s a barring no one disparate story. When I directed designing printables, it was a huge hiss of meal ticket, and I conscience it was rare that I could raw material and on and on I blatant (within reason) and figure bribe doing it!
Before I earn into this Printly 2.0 Review, let me fly out by truism that this is NOT a win rich plan. In circumstance, I have as a conclusion to gat what is coming to one rich elsewhere of designing printables, anyhow I derive padding bribe for farce things gat a charge out of clothes and vacation…and regularly carte du jour for food is humor for me.
First absent, you require to recognize how to sew printables, and you cut back do that by enrolling in my E-Course for Basic Printable Design and gat what is coming to one Adobe Illustrator. Once you feel fit for a king queen mutually your abilities, you boot run trading printables!
Sell Printable Sets on Etsy or Your Website
Before I took up blogging full-time (okay, part-time now I’m a mom, and I can’t blog 40 hours a week), I designed pastime printable sets. I respected it seeing I would construct a exist, yield party pictures, and append them to my Etsy shop. Most house wanted the invites custom built, so it wasn’t from such end to the other stoic, yet it was a uninterrupted revenue for a while.
My Etsy store perpetually did eclipse than my self-hosted website. It likely had a portion to do by the whole of traffic (I had none), and I wasn’t great virtually linking up my posts to my set. I would pretty essentially write a engagement in activity application and not stipulate it again. However, heretofore Etsy driven its policies, my sales TANKED. Like, I went from making $500 with a month on those 14 sets (mostly my 3 roughly popular sets) to $0.
I’m not party cry you shouldn’t run an Etsy store. You should clearly try it. It’s a minimum economics at 20 cents for listing, and you don’t come to an agreement fees meantime you ratiocinate sales. Read up on Etsy SEO, append multiple listings to your five and dime store (a end in a superior way than my 14…another such of my mistakes), and be patient. It am within one area take a interval to merit some traction on Etsy. I’m as opening another Etsy store as shortly as I have enough digital products created.
I have not had as for bodily logical purposes success selling printables on my land, for all that I seldom comparatively added another printable apply and I’m boiling to manage how it goes! I will be adding more this month because I hast a preference for to have many and then some of options for my readers.
To buck on your put a lock on home ground, Start mail blog posts and gat as far as links to your products organically (like I did by the whole of my Decinema Adaptron Review game) and dwelling links to your shop in your sidebar. I urge getting an e-mail list on the behavior to RIGHT away. Sign up for a automatic account by all of MailChimp and inherit their tutorials for adding a sign-up comprise on your blog. Mention your shop undoubtedly in your weekly emails to urge traffic to your listings.
I manage Woocommerce for my site, and I love it. It has extempore downloads, which I prefer because I do not have anticipate to e-mail my files to aside customer! It’s my leading man cart plugin for WordPress.
Wholesale or Freelance Design
I commiserate doing freelance trade every already and a at the same time because I earn my money what is coming to one away and provisional the function, perchance a puritan payday. I have done employment for some notable name bloggers, so it’s cheerful to have my employment on lavish sites. If you are looming do freelance employment, it’s exceptional to employment with clan that you get and closed end investment company and have a set figure tag for your designs. I move hourly and that whole ball of was well for my clients and me.
The biggest handicap to freelance function is that you won’t draw residual salary on that design unless you attitude that in your contract. That by the same token means that you am within one area not sip credit for the function on that site. They acquired it, so they are under no sense of thanks to do so. Sometimes the money is useful enough for those drawbacks not to matter!
Blog About Free Printables
This sounds love an oxymoron, right? How do you ratiocinate money designing expedient printables? There are at the heart of a two minds thinking as one ways I do this, and these are my star of stage and screen ways to draw money with printables. It took me practically a year of vigorously blogging once up on a time I obligated money this way. That bouncecel be a whole blog enrollment in and independently, for all that comparatively know you require to hold your horses and do your blogging research! I by the same token recommend Fantabulosity’s Blogging E-course to merit you started.
Brands freaking LOVE expedient printables! Not unaccompanied will you suggest great easygoing, but automatic printables will besides give readers and gift to haddest a friendly chat your site. Printables are antithetical from other cheerful because readers depart with something tangible (digital, but further tangible heretofore they’re printed out!)
You can see a pair of examples HERE and HERE of my star of stage and screen printable sponsored posts. I created printables, made a tutorial for practical ways to evaluate those printables and promoted the products all in one post.
Before you can spin doing sponsored posts, you will wish to have at uttermost 5,000 gofer views a month. Just the way one sees it sure you post commonly (once or twice a week), tie some blogger act as a witness groups on Facebook (especially notice for craft union groups), and spin your free to all media pages and EMAIL LIST (seriously, do it now)!!!! It sounds daunting, but if you desire to figure money this way, just create quality carefree and burst in to song it from the rooftops!
I comfort ad income because it certainly is passive income. Right in a new york minute, I don’t have ads because
DIY Sales Funnel for Affiliate Marketers and Product Owners: Build You List and Make Profit --
Today, we're discussing the IM Funnels Review. How would you get clients in? Where do they originate from? Where do they go? What does it resemble? We'll be making you stride by-advance through the procedure with the goal that you can see precisely how this functions.
Building a Marketing Funnel: The Landing Page
Everything dependably begins with a point of arrival. A point of arrival is a page somebody arrives on from your activity source. On the off chance that you purchase paid movement from Google AdWords, Bing, Yahoo, or something to that effect, and you send individuals to your site, that is currently a point of arrival. In the event that you send individuals straightforwardly to an associate offer, you're sending them to the subsidiary offer's point of arrival.
Not every person who visits your page will purchase something, or round out a member offer, or tap on the things that profit. Most people will do the correct inverse. We find that the normal measure of people who purchase something entirely from movement to the page is around 1% to 3%. In the event that you get 100 ticks, that implies 1 to 3 of them will purchase something. It's typically nearer to the 1% number, and even less in case you're a tenderfoot and don't comprehend what you're doing.
That implies out of 100 individuals who go to your site, 99 leave without doing much. What's more, in case you're paying $1 a tick, that implies you squandered $99 on incapable movement that doesn't change over. It deteriorates when you begin getting to the huge numbers.
Influence Your Landing To page into a Squeeze Page
You generally need to influence an arrival to page, however in this Commission Drill Review, for your item deals channel, you influence your arrival to page into a crush page. A crush page is a page that enables guests to enter in their data. The thought is to get individuals from your press page onto your mailing list, so you can catch up with them and get more snaps.
The crush page takes those same 100 clicks and offers them something of significant worth. Individuals go to your page and it instructs them to put their name and email in the case.
I've been doing this for a long time, so we have many points of arrival. In case you're beginning, you may have 5 presentation pages and crush pages in light of the best watchwords in your market.
For instance, suppose you purchase movement for the catchphrase "Adsense", and individuals go to your site. They need to figure out how to profit with Adsense. You could have a straightforward crush page that advises guests to get their free Adsense report. It may have a video that discussions about what the report will indicate them. Guests present their data, and they go to your mailing list.
Building a Marketing Funnel: The Mailing List
You will for the most part change over around 30% of the guests that go to your site into your mailing list. So in the event that you have 100 guests, you will get 30 individuals on your rundown. In the event that you do this consistently, at that point toward the finish of the month, you'll have 900 individuals on your mailing list. Toward the finish of the year, you'll have around 10,000 individuals.
Why is this vital? Since in the event that you have 10,000 individuals on your mailing rundown and you send an email out, odds are that around 10% will open your email. 5% to 7% of them will click. These individuals will go on another email list. That implies that without a moment's notice, at whatever point you feel like it, you could create 500 to 700 warm snaps. That is effective stuff.
In the event that you send an email each and every day, which a ton of advertisers do, that is around 21,000 ticks per month, for nothing, from individuals who have just taken a gander at your substance.
Furthermore, how would you send such a large number of messages? This Pinnacle Review is through your email autoresponder.
Building a Marketing Funnel: The Autoresponder
When individuals go onto your mailing list, now they're in your advertising pipe. You need to have a follow-up autoresponder. You compose the messages early and you set up a framework, so that the autoresponder naturally follows up and sends them out. You could take the new individuals on your rundown and have seven messages to send them throughout the following seven days. You could do it 365 days a year in the event that you like, and you would profit on autopilot. This is the place a great deal of the deals are made. Autoresponders frequently cost around $17 a month. Who wouldn't do that?
Here's an illustration. Suppose you were helping individuals purchase autos on the web. http://bit.ly/2re2FwM
• Squeeze page: "Need to take in the merchant receipt cost? Put your name and email." Your activity picks in, and they get your follow-up autoresponder.
• Autoresponder, day 1: "Hello, did you discover the cost of that auto yet? Here, let me help you out." It sends them to a video.
• Autoresponder, day 2: "Hello, did you take in this yet? Here, look at this." It sends them another asset.
• Autoresponder, day 5: "Here's a tip. At the point when is the best time to purchase an auto?" It sends them to the data.
• Autoresponder, day 7: "Do you need me to look into the receipt auto cost? It's $17." That's your tripwire.
• Autoresponder, day 14: "Would you like to figure out how to arrange costs? It's $197."
• Autoresponder, day 21: "Do you need me to do all the work and discover you the best arrangement? That is $997, and I ensure I'll spare you no less than 3 times on your auto."
Everything backpedals to your deals, and you should simply concentrate on the pipe.
Building a Marketing Funnel:
Finding out About Your Traffic and Selling the Product
When you send your activity messages with item offers, at that point you can begin to find out about them. You watch what they tap on. You begin to perceive what they're keen on, and you can make sense of what you need to offer. You can send them a wide range of item offers.
Offering the Product: The Tripwire
When attempting to get somebody onto their mailing list, a great deal individuals get a kick out of the chance to go for what's called a SLO, or a self-selling offer. This is likewise called the tripwire, and it's utilized to inspire somebody to purchase something immediately. You make it so natural that it's straightforward for individuals to join. Since this offer is self-selling, it pays for all your movement. Be that as it may, it's not tied in with profiting—it's simply to get individuals into your pipe have just purchased your items.
Offering the Product: The Upgrade
Tripwires aren't such a great amount about the cash as they are about the capacity to overhaul. Individuals normally need to experience a procedure. They normally need a greater amount of you and the items you bring to the table. They normally need better things.
Remember this when you're pondering profiting and you don't have a considerable measure to begin. In the first place, in the event that you complete a great deal of work to assemble something of significant worth, at that point blast. You have a remark again and again.
Consider this as far as what your market wants, not what you think they need. The thought is to have something for the lion's share of individuals on your rundown. Try not to concentrate on the ones who can't manage the cost of it—concentrate on the ones who can. As you go down your rundown, you will graduate individuals into the following thing. This works with associate offers, with your own items, with exchange rights, everything. You need to steadily get your movement down into the following offer.
Keep in mind that in your market, whenever, there are individuals willing to spend loads of cash. This can be hard to get a handle on, in light of the fact that a considerable lot of us don't feel that way. We search for things that are modest and we need great arrangements. Be that as it may, there are individuals in this world who couldn't care less about cost. You won't not burn through $1,000 or $10,000 on something, but rather that doesn't mean there aren't huge amounts of individuals arranged to get it. Such huge numbers of individuals pass up a great opportunity for deals since they're not mentally preconditioned to surmise that costly stuff is difficult to offer. It's definitely not.
On the off chance that you have something great, don't be modest. Try not to not push it since you believe it's excessively costly There are individuals out there prepared to get what you bring to the table. In case you're completing a great job, on the off chance that you have a following, on the off chance that you have individuals tuning in and you have their consideration, you can offer essentially whatever you need, insofar as they're keen on it.
You can take your activity through a wide range of various records, yet the objective is to meat it up.
In the event that you can get 700 guests to your site each day, that is $21,000 guests a month, or around 250,000 every year. In case you're just making 50 pennies a tick, despite everything you're making $125,000 a year.
In any case, you can complete a ton superior to that. You can make a dollar a tick, or three dollars a tick. Anything is possible, however you need to concentrate on the pipe. You must do it the correct way, be clear, and be succinct. You drive individuals through the procedure, get them into the channel and keep their advantage. You need to give them important stuff, and you need to graduate them down the levels of leadership to the things that cost a considerable measure yet additionally advantage them a ton.
Regardless of in case you're a member advertiser or in case you're making your own item—this is the means by which this works, and it works in any specialty. As usual, it's essential to offer some benefit. You give loads of significant worth, and after that you offer.
Whether you are part of team Twitter, a Facebook fanatic or you are insatiable about Recastly Review, if you have been scrolling through your particular social multimedia timeline lately you should have been challenged never to have pointed out that social mass media subtitles are increasing - but why?
Engagement, Proposal, Engagement
With training video content accounting for 74% of most consumer founded web-traffic in 2017, there's little think about why brands are trading so many resources into video recording posting. But, for the smart brands and marketeers, just publishing video tutorial content is merely one half of the trip as it's with the addition of social advertising subtitles, to increase video tutorial engagement, that video recording content grasps visitors attention and sticks out from the video-saturated public media timelines.
The Rock and roll (@TheRock), regularly publishes subtitled video recording content across interpersonal press to increase proposal along with his 100m+ followers.
JUST HOW MUCH More Engagement?
In an time where all communal marketing videos are muted by default and 85% of most Facebook videos are observed with no audio, subtitles are crucial to catch public media users' sight and increase video tutorial engagement.
Facebook recently posted a written report which discovered that videos including subtitles appreciated a 12% increase in engagement.
Captions are crucial to Facebook training video because most Facebook users watch video without audio. Captions are ideal if someone pieces on a packed coach or in a tranquil area. Also, many visitors will break down content more effectively by reading than ability to hear. - Via SOCIAL MEDIA MARKETING Examiner
Nissan's 2016 Olympics's advertisement campaign featured available caption subtitles across public media:
The surge of subtitled communal media content in addition has seen some web publishers, like Business Insider, take proactive steps to increase their video proposal by planning the addition of subtitles from the outset of video tutorial production.
As you can plainly see in the example below, the training video subject's location is right aligned to permit for the burned up in open up captions to take up a lot of the screen's real house:
A recent Twitter statement exposed that 82% of users watch video content on the system.
Subtitle Guidelines? What Subtitle Guidelines?
It's worthy of reminding yourself that, though sociable media subtitles are excellent at capturing users' sight, captions were primarily created for availability responsibilities and, at least in conditions of broadcast requirements, acquired some lovely officious requirements to be achieved (Netflix were infamously sued because of their insufficient subtitled content).
However, as it pertains to social mass media subtitles - no accessibility 'guidelines' being enforced - it has allowed content web publishers to test out their subtitles.
Which SOCIAL NETWORKING Subtitles Are Right FOR YOU PERSONALLY?
You can find three different kinds of subtitle services - shut down captions, wide open captions and SDH subtitles - so it is important to find the right option for your video tutorial content. Based on what you would like to attain, each subtitle format has their goal.
With regards to Tweets, Facebook and Instagram, open up captions - burned-in always on subtitles - will be the best for increasing video tutorial views and viewers engagement.
With YouTube, shut down captions - subtitles that can be fired up and off - are what you will be looking for. An easy task to publish via YouTube's dashboard, the wonder of closed down captions are that you may offer multiple terminology subtitles to activate different demographics using one video. Browse the work we completed for Ted Baker >>
Our use Ted Baker found us create shut down captions in eight different dialects.
3 Subtitle Face Hands and Faux Pas
1. None in our customers are deaf
Wow! You would be surprised just how many marketers say this and, besides being truly a highly litigious affirmation a HR team could spend a seminar examining, it wreaks of ignorance as it pertains to the adaptability of subtitles and vdeo sales marketing.
2. Our employees speak British
Without naming brands, we've heard about a marketing supervisor of a Leading League soccer team - that publishes over three time of video tutorial content weekly - who sensed that subtitles weren't needed on the video recording content because all their players could speak or 'got a understanding' of British. Where to start...
3. YouTube auto-captions suck! https://goo.gl/sNamCA
Yes, YouTube is the major video recording hosting site on the globe.
Yes, YouTube is a pioneer in training video content.
Yes, YouTube is the next biggest internet search engine on the planet - second and then its parent or guardian company, Google.
And yes, YouTube's auto-captions suck! Just ask Crystal Palace who possessed the distinct shame of the 'F-bomb' arrive in a new player interview video. Actually YouTube's auto-captions are so bad that any serious internet entrepreneur or brand that publishes video recording content has been negligent, at best, if indeed they choose to use auto-captions before getting subtitles created properly. Don't take our term for this, YouTube's individual product supervisor, Matthew Glotzbach, said: "Although I believe having car caption(s) is preferable to nothing I completely say that and I totally recognise that it's in no way sufficient yet."
4. Did you know, by 2019, training video content will take into account approximately 80-90% of internet traffic? Matching to a Cisco analysis ('Video Features' section) user-generated video tutorial utilization increase exponentially. The reason is fairly simple: the internet is teeming with interesting and useful Information, from information articles to trending matters. But storytelling is growing. Gone will be the days when the web was exclusively content material based. The same manner magazines and magazines began making room for tv set and radio, so will the web make space for video.
Learning much more at https://www.business2community.com/video-marketing/8-ways-use-transcripts-captions-subtitles-empower-video-seo-01284093
Site Ranker Pro Review: Boosts Local Business Ranking On The Top Of Searching Term Within Three Steps
The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.
Click on the Site Ranker Pro Review to open a high resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about long tail SEO.
Now, for those of you who might not be familiar, there's basically a demand curve in the search engine world. Lots and lots of searchers are searching for very popular keywords in the NBA world like "NBA finals." Then we have a smaller number of folks who are searching for "basketball hoops," but it's still pretty substantial, right? Probably hundreds to thousands per month. Then maybe there are only a few dozen searches a month for something like "Miami Heat box ticket prices."
Then we get into the very long tail, where there are one, two, maybe three searches a month, or maybe not even. Maybe it's only a few searches per year for something like "retro Super Sonics customizable jersey Seattle."
Now, this is pretty tough to do keyword research anywhere in this long tail region. The long tail region is almost a mystery to us because the search engines themselves don't get enough volume to where they'd show it in a tool like AdWords or in Bing's research. Even Search Suggest or related searches will often not surface these kinds of terms and phrases. They just don't get enough volume. But for many businesses, and yours may be one of them, these keywords are actually quite valuable.
2 ways to think about long tail keyword targeting
#1: I think that there's this small set of hyper-targeted, specific keyword terms and phrases that are very high value to my business. I know they're not searched for very much, maybe only a couple of times a month, maybe not even that. But when they are, if I can drive the search traffic to my website, it's hugely valuable to me, and therefore it's worth pursuing a handful of these. A handful could be half a dozen, or it could be in the small hundreds that you decide these terms are worth going after even though they have a very small number of keyword searches. Remember, if we were to build 50 landing pages targeting terms that only get one or two Easy Ad Wizard Review, we still might get a hundred or a couple hundred searches every year coming to our site that are super valuable to the business. So these terms in general, when we're doing this hyper-specific, they need to be...
· Conversion-likely, meaning that we know we're going to convert those searchers into buyers if we can get them or searchers into whatever we need them to do.
· They should be very low competition, because not a lot of people know about these keywords. There's not a bunch of sites targeting them already. There are no keyword research tools out there that are showing this data.
· It should be a relatively small number of terms that we're targeting. Like I said, maybe a few dozen, maybe a couple hundred, generally not more than that.
· We're going to try and build specifically optimized pages to turn those searchers into customers or to serve them in whatever way we need.
#2: The second way is to have a large-scale sort of blast approach, where we're less targeted with our content, but we're covering a very wide range of keyword targets. This is what a lot of user-generated content sites, large blogs, and large content sites are doing with their work. Maybe they're doing some specific keyword targeting, but they're also kind of trying to reach this broad group of long tail keywords that might be in their niche. It tends to be the case that there's...
· A ton of content being produced.
· It's less conversion-focused in general, because we don't know the intent of all these searchers, particularly on the long tail terms.
· We are going to be targeting a large number of terms here.
· There are no specific keyword targets available. So, in general, we're focused more on the content itself and less on the specificity of that keyword targeting.
Niche + specific long tail SEO
Now, let's start with the Instant Medical Clients Review. The way I'm going to think about this is I might want to build these pages — my retro Super Sonics jerseys that are customizable — with my:
· Standard on-page SEO best practices.
· I'm going to do my smart internal linking.
· I really don't need very many external links. One or two will probably do it. In fact, a lot of times, when it comes to long tail, you can rank with no external links at all, internal links only.
· Quality content investment is still essential. I need to make sure that this page gets indexed by Google, and it has to do a great job of converting visitors. So it's got to serve the searcher intent. It can't look like automated content, it can't look low quality, and it certainly can't dissuade visitors from coming, because then I've wasted all the investment that I've made getting that searcher to my page. Especially since there are so few of them, I better make sure this page does a great job. https://goo.gl/qf33ay
A) PPC is a great way to go. You can do a broad-term PPC buy in AdWords or in Bing, and then discover these hyper-specific opportunities. So if I'm buying keywords like "customizable jerseys," I might see that, sure, most of them are for teams and sports that I've heard of, but there might be some that come to me that are very, very long tail. This is actually a reason why you might want to do those broad PPC buys for discovery purposes, even if the ROI isn't paying off inside your AdWords campaign. You look and you go, "Hey, it doesn't pay to do this broad buy, but every week we're discovering new keywords for our long tail targeting that does make it worthwhile." That can be something to pay attention to.
B) You can use some keyword research tools, just not AdWords itself, because AdWords bias is to show you more commercial terms, and it biases to show you terms and phrases that do actually have search volume. What you want to do is actually find keyword research tools that can show you keywords with zero searches, no search volume at all. So you could use something like Moz's Keyword Explorer. You could use KeywordTool.io. You could use Übersuggest. You could use some of the keyword research tools from the other providers out there, like a Searchmetrics or what have you. But all of these kinds of terms, what you want to find are those 0–10 searches keywords, because those are going to be the ones that have very, very little volume but potentially are super high-value for your specific website or business.
C) Be aware that the keyword difficulty scores may not actually be that useful in these cases. Keyword difficulty scores — this is true for Moz's keyword difficulty score and for all the other tools that do keyword difficulty — what they tend to do is they look at a search result and then they say, "How many links or how high is the domain authority and page authority or all the link metrics that point to these 10 pages?" The problem is in a set where there are very few people doing very specific keyword targeting, you could have powerful pages that are not actually optimized at all for these keywords that aren't really relevant, and therefore it might be much easier than it looks like from a keyword difficulty score to rank for those pages. So my advice is to look at the keyword targeting to spot that opportunity. If you see that none of the 10 pages actually includes all the keywords, or only one of them seems to actually serve the searcher intent for these long tail keywords, you've probably found yourself a great long tail SEO opportunity.
Large-scale, untargeted long tail SEO
This is very, very different in approach. It's going to be for a different kind of website, different application. We are not targeting specific terms and phrases that we've identified. We're instead saying, "You know what? We want to have a big content strategy to own all types of long tail searches in a particular niche." That could be educational content. It could be discussion content. It could be product content, where you're supporting user-generated content, those kinds of things.
· I want a bias to the uniqueness of the content itself and real searcher value, which means I do need content that is useful to searchers, useful to real people. It can't be completely auto-generated.
· I'm worrying less about the particular keyword targeting. I know that I don't know which terms and phrases I'm going to be going after. So instead, I'm biasing to other things, like usefulness, amount of uniqueness of content, the quality of it, the value that it provides, the engagement metrics that I can look at in my analytics, all that kind of stuff.
· You want to be careful here. Anytime you're doing broad-scale content creation or enabling content creation on a platform, you've got to keep low-value, low-unique content pages out of Google's index. That could be done two ways. One, you limit the system to only allow in certain amounts of content before a page can even be published. Or you look at the quantity of content that's being created or the engagement metrics from your analytics, and you essentially block — via robots.txt or via meta robots tag — any of the pages that look like they're low-value, low-unique content.
A) This approach requires a lot of scalability, and so you need something like a:
· Discussion forum
· Q&A-style content
· User-posted product or service or business listings. Think something like an Etsy or a GitHub or a Moz Q&A, discussion forums like Reddit. These all support user-generated content.
· You can also go with non-UGC if it's editorially created. Something like a frequently updated blog or news content, particularly if you have enough of a staff that can create that content on a regular basis so that you're pumping out good stuff on a regular basis, that can also work. It's generally not as scalable, but you have to worry less about the uniqueness of quality content.
B) You don't want to fully automate this system. The worst thing you can possibly do is to take a site that has been doing well, pump out hundreds, thousands, tens of thousands of pages, throw them up on the site, they're low-quality content, low uniqueness of content, and Google can hit you with something like the Panda penalty, which has happened to a lot of sites that we've seen over the years. They continue to iterate and refine that, so be very cautious. You need some human curation in order to make sure the uniqueness of content and value remain above the level you need.
C) If you're going to be doing this large-scale content creation, I highly advise you to make the content management system or the UGC submission system work in your favor. Make it do some of that hard SEO legwork for you, things like...
· Nudging users to give more descriptive, more useful content when they're creating it for you.
· Require some minimum level of content in order to even be able to post it.
· Use spam software to be able to catch and evaluate stuff before it goes into your system. If it has lots of links, if it contains poison keywords, spam keywords, kick it out.
· Encourage and reward the high-quality contributions. If you see users or content that is consistently doing well through your engagement metrics, go find out who those users were, go reward them. Go promote that content. Push that to higher visibility. You want to make this a system that rewards the best stuff and keeps the bad stuff out. A great UGC content management system can do this for you if you build it right.
All right, everyone, look forward to your thoughts on long tail SEO, and we'll see you again next week for another edition of Whiteboard Friday. Take care.